As a freelance Social Media Manager, I worked with a designer boutique client to develop and execute a marketing strategy aimed at increasing brand visibility and driving sales.

The boutique had a limited online presence and needed to reach a targeted audience of fashion-conscious consumers in a crowded market.

Market Research: Conducted research into the target audience, competitors, and trending content styles in the boutique fashion space.

Campaign Development: Designed and launched two new targeted product campaigns based on research insights, with tailored messaging and creative assets for each.

Content & Social Strategy: Created a consistent posting schedule with high-quality lifestyle and product imagery, combining organic content with paid promotion to maximise reach.

Results: Brand awareness increased by 40%. Sales revenue boosted by 20%. Established a stronger, more consistent online presence for the brand.

Tools Used: Instagram, Meta Business Suite, Canva, Market Research Tools