About.
HANDS-ON MARKETER. CREATIVE THINKER. RESULTS-DRIVEN.
Marketing professional with 3+ years’ experience delivering end-to-end campaigns across digital, content, PR, events, social media, and stakeholder coordination with a strong mix of creativity and commercial awareness.
I take full ownership of marketing from strategy through to execution, reporting, and optimisation. I’ve worked across ed-tech, fashion retail, real estate, and engineering-led heavy haulage – building influencer-driven social campaigns in creative sectors and translating complex technical projects into clear, compelling content for industry media and decision-makers.
Born in India, I grew up in a mixed-background household that shaped my curiosity about people and new cultures. I worked as a digital marketing executive before moving to the UK in 2022 to complete my MSc in International Marketing Management at the University of Leeds. Since then, I’ve progressed through sales and marketing roles to Marketing Executive at Collett & Sons, one of Europe’s leading heavy haulage companies.
I balance creative output with budget control and performance accountability – managing suppliers, tracking spend, handling compliance, and making sure every piece of marketing activity ties back to measurable business outcomes. I’m methodically organised under pressure, comfortable wearing multiple hats, and always looking for ways to improve processes.
Outside work, you’ll find me café hopping, creating travel and lifestyle content, swimming, or exploring new cities.
Experience.
FULL-STACK MARKETING EXPERTISE.
From strategy to execution, I deliver across the full marketing mix – combining creative thinking with data-driven decision making to produce measurable results.
01. DIGITAL & PERFORMANCE.
SEO strategy and technical audits (Ahrefs, SEMrush, Yoast), Google Ads optimisation, GA4 analytics, social media performance analysis, and email marketing via Mailchimp. I track, measure, and refine – reducing CPC by 22% and growing organic traffic by 30%.
02. CONTENT & PR.
Web blogs, press releases, award submissions, newsletters, and social content aligned with brand voice. Photography and video production using DSLR, GoPro, gimbal, and drone. Content planning and social calendars that consistently achieve 10+ industry media mentions.
03. EVENTS & STAKEHOLDER COORDINATION.
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Skills.
TOOLS & CAPABILITIES.
Proficient across the key platforms and tools that drive modern marketing – from analytics and SEO to creative production and campaign management.
STRATEGY BACKED BY DATA.
Every campaign I run ties back to measurable outcomes. Whether it’s tracking keyword rankings, monitoring social engagement, or reporting on email performance, I balance creative output with commercial accountability. I manage suppliers, track spend, handle compliance, and ensure marketing activity delivers real business results.
Testimonials.
WHAT PEOPLE SAY.
Feedback from managers, professors, and colleagues I’ve had the privilege of working with.
“Nisa was a dependable part of the team, approaching her work with a consistent and organised mindset. She managed her responsibilities well and maintained a good level of detail across her tasks and handled her campaigns with confidence.”
JACOB COLLETT, Marketing Manager, Collett & Sons Ltd
“She performed exceptionally well and made significant contributions in proactively shaping NearFi. I highly recommend her for any future roles she is pursuing.”
SHYAMPRASAD MOLUGU, Founder, NearFi App
“She was a dedicated student who always showed curiosity, asked questions and maintained a positive classroom environment at university. She also represented the cohort as a course representative during her time.”
ASHUTOSH SINGH, Marketing Professor and Mentor, University of Leeds
“Her preparation, coordination, and commitment during filming projects made the process very effective. She also supported me with my training during my early days at work.”
NICOLE TAGLIONE, Colleague, Collett & Sons Ltd