Overview
As a freelance Social Media Manager, I worked with a designer boutique client to develop and execute a marketing strategy aimed at increasing brand visibility and driving sales.
The challenge
The boutique had a limited online presence and needed to reach a targeted audience of fashion-conscious consumers in a crowded market.
My approach
Market Research: Conducted research into the target audience, competitors, and trending content styles in the boutique fashion space.
Campaign Development: Designed and launched two new targeted product campaigns based on research insights, with tailored messaging and creative assets for each.
Content & Social Strategy: Created a consistent posting schedule with high-quality lifestyle and product imagery, combining organic content with paid promotion to maximise reach.
Results
- Brand awareness increased by 40%.
- Sales revenue boosted by 20%.
- Established a stronger, more consistent online presence for the brand.
Tools used
Like what you see?
I take on freelance projects and I’m always happy to chat about new roles.