Overview
I created a WordPress website for a real estate business as part of my freelance work, building their digital presence from scratch and implementing an email marketing strategy to generate and nurture leads.
The challenge
The business had no website and relied entirely on offline channels. They needed a professional online presence that could attract and convert leads.
My approach
Website Build: Designed and built a WordPress website with a clean layout, regular property listing updates, and clear calls to action for lead capture.
SEO Foundations: Set up basic on-page SEO to ensure the site was discoverable for local property searches.
Email Marketing: Implemented targeted email marketing campaigns through Mailchimp to nurture leads and keep prospects engaged with new listings and market updates.
Results
- Online customer acquisition increased by 20% within three months.
- Email campaigns achieved significant improvements in click-through rates.
- Gave the business a professional digital presence for the first time.
Tools used
Like what you see?
I take on freelance projects and I’m always happy to chat about new roles.