Overview
As Marketing Executive at Collett & Sons, I took full ownership of the company’s WordPress website, managing everything from content updates and keyword optimisation to technical troubleshooting and performance monitoring.
The challenge
The website needed better search visibility in a niche B2B industry. Organic traffic was underperforming and the site wasn’t ranking well for key industry terms.
My approach
I conducted a full SEO audit using Ahrefs and SEMrush, then implemented a systematic optimisation plan:
On-Page SEO: Optimised meta titles, descriptions, heading structure, image alt text, and internal links across all key pages using Yoast SEO.
Content Strategy: Wrote and published regular web blogs and news articles aligned with industry search intent, building topical authority in heavy haulage, renewables, and project logistics.
Technical SEO: Fixed crawl errors, improved page speed, resolved broken links, and ensured mobile responsiveness.
Monitoring: Tracked rankings, organic sessions, and user behaviour in GA4, producing periodic reports for senior management.
Results
- Organic traffic increased by 30%.
- Click-through rate improved by 18%.
- Targeted keyword rankings improved by 20% within six months.
Tools used
Like what you see?
I take on freelance projects and I’m always happy to chat about new roles.